Marketing Officer Digital and Insurance (m/f)

Description

• To draft, execute and control marketing plans inclusive of digital and social media for specific business units within agreed time lines and budget in support of the FNB Namibia Brand and Business plans

Duties

• Recommend and execute digital marketing campaigns to ensure they are aligned to the greater FNB business and marketing plans and needs of relevant business units
• Increase relevant traffic to the various owned digital channels (online, mobile, social media, applications) with the aim to ultimately increase sales and encourage digital service adoption
• Initiate, implement and control digital marketing related projects and campaigns in support of business drives, marketing plans and sales
• Contribute to the online reputation of FNB by identifying and implementing initiatives that encourage positive interaction, publicity and sentiment
• Drive programmes and report on all digital marketing related initiatives to increase constructive engagement with FNB on various social media channels
• Act as a Liaison with Business Units and Marketing Division in order to draft, execute, monitor & report on marketing plans in accordance with budget and business plans
• Liaise with external suppliers in order to optimize the execution of marketing plans
• Project manage larger marketing initiatives to calculate and ensure focused and effective return on marketing investment (ROMI)
• Provide technical support to other functional FNB areas to ensure effective digital campaigns
• Execute administration of all marketing related initiatives
• Report to Marketing Managers to ensure update on all digital marketing Group initiatives
• Respond to Business Unit marketing needs in an effective manner to ensure that their requirements are met and ensuring the long term effectiveness of the initiatives
• Prepare and submit weekly status reports to all parties concerned to ensure effective and ongoing communication on marketing related issues within and between Marketing and allocated Business Units
• Ensure that digital marketing initiatives meet FNB’s risk and reputation requirements

Requisites

• Diploma in Commerce or Marketing with at least 2 years experience in project management in the field of marketing, advertising, or similar environment, specializing in digital marketing

Notes

• Only shortlisted applicants will be contacted