Marketing Manager (m/f)

Duties

• Responsible for establishing and implementing the OU Marketing Plan, based on the Marketing Planning Process and aligned with both the OU Sales & Marketing Strategy and the Central Marketing Strategy To support the growth of Retail, B2C and B2B channels through implementing the segmented offerings that meet the needs of customer and consumers

Marketing Strategy

• Leads the development of the Marketing Strategy to achieve defined business objectives across all product categories and all channels
• Translate business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth
• Design, implement and facilitate annual marketing plan for the OU
• Set marketing objectives including sales, profit targets, brand indicators, consumer/customer satisfaction measures and ensure follow through to implementation

Generating Insights

• Conduct Market and Competitor analysis that feed into marketing plans and strategies
• Engages with the organization (e.g Sales, Distribution, Supply Chain, Logistics etc.) to address customer feedback
• Messaging:
• Research, develop and implement a marketing communications strategy, standards and practices company-wide
• Professional use of market communications including the economic use of Market Research, Strategic Planning, Advertising, Media, Sales promotions, Event Marketing, PR, Branded signage, Sponsorships and Database Marketing
• Tight interaction with Corporate Communications Manager in directing and managing advertising agencies and media agency for the OU
• Ensures correct application/implementation of Group Brand & Communications guidelines/policies

Customer Value Proposition

• Works with Sales & Marketing teams to adapt centrally defined offerings, or offerings identified as best practices in other OUs, ultimately develop segment-specific offerings, and is responsible for tracking and measuring progress
• Prepare and maintain multi-channel CVPs that can easily be articulated to and agreed with Sales teams
• Lead analysis of brand effectiveness and challenge business models in order to improve profitability and returns

Financials

• Manage the brand SP&A budgets and agree implementation activities with sales team and marketing team, which support the agreed strategies
• Plan and manage the marketing budget for the OU
• Evaluate ROI of key marketing initiatives and conduct post investment reviews

Pricing

• Be the owner of pricing for all brands within the OU, working closely with finance and sales teams
• Monitor prices and drive price positioning to extract value by price and brand mapping. Make recommendations for pricing with guidance from brand managers

Channel Management

• Determines the most appropriate channel/sector mix to service key target customers or consumer segments Develops channel strategies designed to avoid channel/sector conflicts

Interface with Sales

• Working with Commercial and retail sales teams to agree objectives, strategies, CVP’s and implementation plans for all key channels and sectors
• Form the link with Sales teams in implementing new propositions, providing appropriate tools, coaching and support and to track implementation of key initiatives against KPIs
• Ensure all local sales staff are armed with all the marketing and sales tools required to support the channel CVP’s and are fully trained and prepared to deliver these to customers
• People: Manage the marketing team through motivation, coaching and development
• Others: Close interaction with Supply Chain to ensure promotional support and forecasts are shared

Requisites

• Degree in Marketing and accreditation with professional marketing bodies
• Valid drivers license
• Marketing professional likely to have in excess of 10 years of experience including sales and marketing roles with strong brand management skills
• Experience in Lubricants, Fuel, Bitumen and LPG categories while not essential is an advantage
• Good understanding of Retail, B2C and/or B2B markets
• Solid interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles
• Strong presentation and writing skills
• Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement
• Must possess strong interpersonal skills and is a relationship builder
• Must have a style that promotes respect, credibility and trust throughout the organization
• Must be a business leader and a calculated risk taker
• Strong project management skills
• Strategic thinker and creative marketer
• Results oriented and self-motivated
• Excellent written and verbal communication skills
• Strong Leadership skills

Notes

• Only shortlisted applicants will be contacted