Market Research Manager (m/f)

Description

• Effectively manages market research through ensuring accurate fore casting of sales and research on development of new products for the business. To develop and implement effective, impactful, timely and relevant tactical medium- and long-term market and competitor intelligence, inclusive of image/positioning, structure, products, services, pricing, Point of Representations, market share

Duties

• Establishment, alignment and management of target and budget goals whilst ensuring effective control of costs for a range of functional areas to increase cost efficiency
• Deliver exceptional service that exceeds customers’ expectations through proactive, innovative and appropriate solutions
• Cultivate and manage objective working relationships with a variety of stakeholders, including end-users, SME’s, project managers and senior staff members
• Thorough scoping of work (complexitydependent), and the effective project management of multiple projects simultaneously, optimizing the value and contribution of stakeholders
• Maintenance of expert knowledge onrelevant legislative amendments industry best practices and provision of proactive advice and solutions to relevant stakeholders
• Comply with governance in terms of legislative and audit requirements
• Ensure compliance with relevant company procedures, processes and requirements
• Manage SLA's with internal and external service providers
• Initiate and manage consumer marketing research, data mining and quantitative analysis to ensure sustainability and future competitive growth - ensure research calendar is inplace
• Investigation into the feasibilityof development proposals (market research, product performance and financial modelling,in the context of FNB strategies
• Continuously collect and analyze economic information to obtain accurate and recent economic insights
• Identify ways to optimize target market opportunities in order to address the needs of market segments
• Early identification of criticalcomponents needed for successful development and implementation businessimpacts and possible cross-system/process conflicts
• Participates in the development ofproduct strategy and ways in which these strategies can translate into the desired results
• Continually explore opportunities to innovate and find new ways to make our products more competitive and profitablein the marketplace
• Develop of ROMI model with Customerand Brand experience measures
• Improve business decisions by providing accurate and reliable business intelligence (information) together with analyzing trends and data
• Compile and present updated international and domestic economic outlooks
• Preparation and vetting of business case proposals as well as presentations to relevant forums as necessary to gain acceptance, sponsorship and commitment

Requisites

• Minimum qualification: B degree in Marketing Research and Development
• Minimum years of relevant experience: 5 years’ experience in market research
• Knowledge of research methodology, statistical analysis software and statistical methods. Computer literacy (Word, Excel, e-mail)

Notes

• Only shortlisted applicants will be contacted