Brand Manager (m/f)

Description

• To Design, develop, and implement an Annual Brands Portfolio in line with the organization’s brand growth objectives and strategic intent & ensure effective execution of the Brands Strategy in line with the strategic growth objectives of the company

Duties

• Identify priority action areas from the ND marketing for execution in line with business strategic plans & ensure key focus areas are executed and implemented.
• Develop and implement annual brand plans in line with the organization’s brand growth objectives and strategic intent
• Review the brand portfolio to ensure business sustainability
• Leading qualitative and quantitative research, draw relevant conclusions, and leverage market insights/findings
• Account for and lead brand project executions – including brand renovations, national consumer promotions, and new product launches
• Develop, lead, and report on the Digital Marketing strategy and campaigns and ensure brand social media presence across all digital platforms is maintained for all brands within his/her area of responsibility
• Actively own and drive target profitabilies, volumes, and brand investment variances of budget vs actual for all brands within area of responsibility
• Keep abreast of dairy and beverage industry trends through research and engagement
• Prepare and submit monthly brand reports on time according to agreed format
• Manage relevant brand cost centers effectively

Requisites

• Post-Graduate diploma or Degree in Marketing
• 5-8 years relevant experience in Brand Management
• Project management experience, with an understanding of project management principles and techniques
• Preferred/Advantageous:
• FMCG-specific experience

Notes

• Only shortlisted applicants will be contacted