Coca Cola Beverages Africa is recruiting a Commercial Director, to be based in Windhoek, Namibia.
Description
- CCBA Namibia requires the services of a COMMERCIAL DIRECTOR, reporting to the General Manager. The role will contribute to the CCBA vision by developing the national sales and commercial strategy, processes and standards for market execution excellence. Also the norms for key account and channel development and national levels sales initiatives to achieve long term growth objectives based on an understanding of channel structure, channel economics, channel opportunities for beverages, possible Route to Market within the channel. The role also monitors consumer preferences, shopper habits & behaviors by occasion, frequency and spend in each channel for key occasions. Lead the picture of success development and best practice approach for each major channel
Duties
- Develop and define Pack-Price architecture based on an understanding of shopper/consumer behaviour in channels as part of the implementation of the strategy for each major channel and category, channel strategy, marketing activities and that it is effectively communicated
- Ensure a Commercial Policy to define Promotion Spend, as well as solutions to optimize performance-based spend
- Execute Direct Marketing Expenditure by Category/Channel established in the Commercial picture of success
- Identify the growth opportunities over 3-5 years, analyse research and feedback on changing customer needs and develop the sales delivery model
- Lead the prioritization of opportunities and develop the national sales strategy; develop annual sales plan based on the strategy and monitor and update the strategy as required
- Identify the different channels and segments and their varying needs, develop standards and execution guidelines for the same, guide the development of channel activation items and monitor deployment of the same across all regions
- Determine, track and set the execution parameter for becoming a world class selling company
- Guide the development of coaching and training programs, track status of capability within the regions and drive necessary initiatives
- Demand Planning and forecasting
Requisites
- Bachelor's Degree: Finance, Marketing, Business Management or Economics
- Post Graduate Qualification: MBA or equivalent
- 10-20 years proven broad Sales, Marketing, Planning or Finance experience with preference in FMCG industry and experience in multi categories operations
- Extensive Management experience at Senior Levels
- In-depth understanding of the Country beverage market and understanding and appreciation of the competitive and competitor environment
- Significant experience and/or exposure to development and implementation of business strategy with strong expertise in brand marketing, innovation, strategy development, distribution, key accounts, sales and market segmentation and insights
- Able to articulate clear examples of how insight influenced innovation or product development success
- Proven experience developing and leading Commercial teams to achieve positive business results and/or customer objectives
- Demonstrated ability to manage projects in a complex environment with multiple entities and stakeholders
- Experience in Supplier and Stakeholders Management
Notes
- Only shortlisted applicants will be contacted